Feast Your Eyes: Retro Food Ads From A Bygone Era

June 10, 2024

How About Some Soup on the Rocks?

While many ads create a feeling of nostalgia, none quite trigger those old feelings like food ads. From memorable images to catchy slogans, these ads are etched in the minds of everyone who saw them. These retro food ads evoke a sense of nostalgia, reminding us of the flavors and experiences that shaped our past. From charming illustrations to unforgettable taglines, these ads offer a delightful glimpse into the culinary culture of yesteryear.

Join us on a journey of nostalgic food ads, unlocking memories, laughter, and possibly questions of "What is going on in this ad?" With popular brands and establishments included, these ads are great for invoking thoughts of "I remember when...."


Campbell's Soup turned heads in 1972 with a memorable ad that took their Beef Broth Bouillon in a surprising direction—poured over ice. The tagline, "Soup on the rocks," sits boldly beneath the image of a frosty glass filled with broth, suggesting that it be enjoyed straight over ice or jazzed up with a lemon garnish. At a time when soup was synonymous with hot, comforting winter meals, this ad was a bold departure from the norm. Fast forward to today, and what once seemed peculiar now appears intriguingly avant-garde. In an era where culinary experimentation is celebrated, the idea of "soup on the rocks" doesn’t seem all that strange. Campbell's Soup was ahead of its time, blending classic flavors with a cool twist that still manages to catch our eye.

Campell's Tomato Soup Ad, Featuring Who Else But Mark Twain


Picture this: the iconic Mark Twain, the literary genius behind "The Adventures of Tom Sawyer" and "Huckleberry Finn," cozying up with a steaming bowl of Campbell's Soup. Yes, you heard that right! In one of the most delightfully absurd crossovers in advertising history, the celebrated author, known for his sharp wit and satirical prose, was featured in a Campbell's Soup ad. It's as if the marketing team decided to time-travel and pluck Twain from the 19th century, plopping him into the role of a modern-day foodie. The ad, with its charmingly surreal vibe, captures Twain holding a giant tomato while contemplating just how Campbell's makes their tomato soup taste so swell.